01
Case
Steel is DLC-coated in vacuum. Titanium is bead-blasted twice. Gold is blackened only where the brief demands shadow over shine.
Geneva · Est. 2008
Black is not
an absence of colour.
It is a decision. NOIRÉ designs, finishes and regulates luxury black wrist watches for those who prefer the dark — in every time zone.
Atelier categories
Enter the maison
Six families of black watches. One discipline: no ornament that does not earn its millimetre.
Just released
New arrivals
Most requested
Best sellers
Collection 01
Noir
The original language of the maison. Matte cases, sunburst dials, and a refusal of unnecessary colour. Every other collection still borrows its silence from here.
Discover Noir
Collection 02
Midnight
Enamel dials that photograph as black until a lamp finds a hidden blue. Moon-phases, annual calendars, alligator — the evening wardrobe of NOIRÉ.
Worn in rooms with low light and long conversations. Not a party watch. A night watch.
Enter MidnightCollection 03 · Racing & Royal
Chronograph
Column wheels where the price allows. Engraved tachymeters. Pushers tuned on closed alpine roads. Timing as a luxury, not a gadget.
Calibre 8801
Automatic
The heartbeat of the house. Darkened bridges, Geneva stripes you only see if you turn the watch over, and a rotor finished like night water.
From the everyday Kinetic Onyx to Perpetual Midnight, every automatic is regulated in five positions in Geneva.
Shop automaticsInstruments
Sport
Ceremony
Classic
We refuse fashion diameters. Classic Black lives at 36–40mm: lacquer, Roman numerals, Bauhaus reduction, and leather that darkens with the wearer.
The atelier
Craftsmanship
02
Dial
Grand feu enamel, fumé vapour, sandwich construction, and — in thirty pieces — genuine volcanic obsidian under sapphire.
03
Movement
Calibre 8801 and its modules. Bridges darkened. Rotors rhodiumed then smoked. Timed in five positions.
04
Hand
Every limited piece is assembled by two watchmakers. Regular production still sees a human eye on lume, indices, and caseback engraving.
The maison
A workshop that chose night.
NOIRÉ began in 2008 in a rented room on the Rue du Rhône with one conviction: luxury watches had become too bright. We designed a single black watch, then another, then a language.
Today the atelier ships to sixty countries, keeps salons in five cities, and still regulates every automatic in Geneva. We do not make colours. We make degrees of dark.
Read the storyWhy the maison
Why choose NOIRÉ
One brief
Every watch is black by design, not by trend. That discipline is the product.
Geneva regulated
Automatics are timed in five positions. Certificates for the Geneva line are handwritten.
Materials with names
Grade-5 titanium. 316L. Grand feu. Alligator from responsible tanneries. Forged carbon unique to each case.
Service for life of the steel
Atelier service in Geneva, Paris, New York, Tokyo and Dubai. Limited editions carry lifetime movement warranty.
Atelier selection
Product showcase
The highest pieces currently available — from dress gold to carbon vault.
Clients
In their words
From Mayfair to Ginza, the same sentence returns: it is quieter than it looks in photographs.
@noirewatches
The gallery
